Hot Stove Club Identity

Identity for Hot Stove Club

The infamous Hot Stove Club was renovated and relaunched at Air Canada Centre in Toronto. With it came the request for an new identity. The iconic symbol of a stove has changed throughout the years, but has always been a constant symbol for the club. This idenity is meant to have long time patrons appreciate and accept the revitalization of the club, sparking a new energy within it to appeal to a new younger demographic.
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